In-store retail media has proven it can drive results. The challenge now is scaling programs in a way that manages costs, enhances the shopping experience, and delivers measurable value for both endemic and non-endemic advertisers. New shopper research from Grocery TV underscores what's at stake: 62% of shoppers have purchased a product after seeing it advertised on an in-store screen, with engagement rising when screens are placed where shoppers naturally pause and falling when they disrupt the shopping experience.

This session brings together retail media leaders to explore what separates in-store media that shoppers embrace from media they ignore. From screen placement and creative strategy to measurement and organizational ownership, panelists will share the decisions that turn in-store media from a promising pilot into a scalable, high-performing channel.